Archive

Volume 36 (75). № 5, Part 2, 2025

Title page

Contents

LITERATURE OF FOREIGN COUNTRIES

Abdullayeva K.
THE IMPORTANCE OF THE FANTASY IN SCIENCE

Aliyeva S.
MANIFESTATIONS OF INSTINCTIVE BEHAVIORS AND INDIVIDUAL FREEDOM IN THE PLAYS OF MARTIN MCDONAGH

Huseynova A.
EXPRESSIVE RESOURCES OF ETHNOCULTURAL IDENTITY IN LITERARY TEXTS (IN THE CONTEXT OF THE SEMANTIC FIELD OF THE CONCEPT OF MATERIAL CULTURE)

Liapicheva O. L.
LANGUAGE AND NOTIONAL GAME AS A WAY OF COMMUNICATING WITH A CHILD IN POETRY FOR CHILDREN

Pichuhina T. E.
NEW MYTH AND PSEUDO-MYTH IN HERMANN BROCH’S ESSAYS

Rahimova F.
THE PROBLEM OF STYLISTIC INDIVIDUALISM AND LITERARY ANALYSIS IN AMERICAN LITERATURE

Stanislav O. V.
THE EAST AS A «PLACE OF MEMORY» AND A SPACE FOR DIALOGUE (BASED ON AMÉLIE NOTHOMB’S NOVEL «STUPEUR ET TREMBLEMENTS»)

FOLKLORISTICS

Semeniuk O. M.
DUMAS, HISTORICAL SONGS, CHRONICLE SONGS: SATIRICAL IMAGES OF ENEMIES AND THEIR ROLE. HEROIZATION OF NATIONAL EPIC CHARACTERS

Khailo A. S.
RETRANSMISSION OF FOLKLORE IN VIDEO GAMES: SHANTI SONGS IN THE GAMES «ASSASSIN’S CREED IV: BLACK FLAG» AND «ASSASSIN’S CREED ODYSSEY»

THEORY AND HISTORY OF SOCIAL COMMUNICATIONS

Baiurko N. M.
PROACTIVE COMMUNICATION STRATEGIES OF PUBLIC AUTHORITIES (BASED ON THE EXPERIENCE OF THE NATIONAL HEALTH SERVICE OF UKRAINE)

Dak P. Yu.
TRANSFORMATION OF POLITICAL ADVERTISING IN THE UKRAINIAN MEDIA SPACE IN THE PERIOD FROM 1991 TO 2025

Kovpak V. A., Lebid N. M.
THE CONCEPT OF MOSCOW IMPERIALISM IN THE OPTICS OF WORLD UKRAINIAN PUBLICISM: ANTI-COLONIAL NARRATIVES AND STRATEGIES

Korchahina O. V., Polkovenko T. V., Antonova O. V.
SOCIAL MEDIA AND MEDIA SCANDALS: HOW THE DIGITAL SPHERE IS TRANSFORMING THE RULES OF JOURNALISM

Litvinchuk I. S.
ARTIFICIAL INTELLIGENCE IN CRIMINAL JOURNALISM: SPEED, ANALYTICS, AND RISKS OF ERRORS

Moisiuk V. А.
POLITICAL AND DIPLOMATIC DISCOURSES: DIFFERENTIATION AND INTERRELATION OF CONCEPTS

Pryshliak Ya. B., Kvasnytsia O. Yu.
COMMUNICATION STRATEGIES OF THE PRESS SERVICE OF THE GENERAL STAFF OF THE AFU AS A TOOL FOR FORMING FAITH IN VICTORY AMONG UKRAINIANS

Soloviova Yu. Ye., Antonova O. V., Korchagina O. V.
TRENDS IN THE DEVELOPMENT OF PODCASTING IN THE UKRAINIAN DIGITAL MEDIA ENVIRONMENT

Tkachenko O. G, Khotiun L.V., Dreval O. A.
ETHNOS AS A MEANS OF COMMUNICATION

Fenko N. M., Burlaka V. S., Buzinova V. A.
CRISIS MANAGEMENT STRATEGY OF MEDIA PRODUCTION IN THEATRE PROJECTS: CASE STUDY OF KROPYVNYTSKYI THEATRICAL INITIATIVES

Kholod H. Ya.
SPECIFICITY OF PHOTOCOLLAGES OF FILMS OF THE UKRAINIAN MAGAZINE «KINO» FOR 1926

BOOK SCIENCE, LIBRARY SCIENCE, BIBLIOGRAPHY

Cherednyk L. А.
THE BOOK AS A SOCIAL INSTITUTION IN THE AGE OF INFORMATION CIVILIZATION

THEORY AND HISTORY OF JOURNALISM

Avramenko I. A.
REORIENTATION OF EDITORIAL FOCUS AT THE ONSET OF RUSSIA’S FULL-SCALE INVASION OF UKRAINE

Babenko V. S.
“I WILL CALL YOU ZOMBIE”: COMMUNICATIVE ROLE OF THE “ZOMBIE” METAPHOR IN NARRATIVE PRACTICES OF UKRAINIAN ONLINE-MEDIA IN THE COVERAGE OF RUSSO-UKRAINIAN WAR

Barakatova N. A., Kandiuk-Lebid S. V., Chumak T. M.
THE IMPACT OF DIGITALIZATION ON THE PROFESSIONAL IDENTITY OF A COUNTY REPORTER

Budnyak K. M.
VERBAL AND VISUAL REPRESENTATION IN THE «SUSPILNE ZAPORIZHYA» OF UKRAINIAN MILITARY SERVANTS AFTER RECEIVING INJURIES: LIMITEDLY FIT, WITH DISABILITY AND PROSTHESIS

Vilchynskyi A. О.
SOCIAL INCLUSIVE REHABILITATION TOURISM IN THE FOCUS OF ONLINE EDITIONS OF LVIV REGION

Volkovynskyi O. S.
WORLD WARS BEGIN UNNOTICED: COVERAGE OF THE JULY AND AUGUST 1914 EVENTS IN THE NEWSPAPER «RADA»

Hyrіna T. S.
CORPORATE PODCASTING AS A STRATEGIC COMMUNICATIONS TOOL IN CREATIVE INDUSTRIES

Darmostuk I. V.
THE ROLE OF ONLINE MEDIA IN ENSURING PUBLIC PROCUREMENT TRANSPARENCY: AN ANALYSIS OF SCIENTIFIC DISCOURSE

Diachenko V. V.
THEORETICAL FOUNDATIONS OF CONSTRUCTIVE JOURNALISM: ANALYSIS OF KEY CONCEPTS AND MODELS

Zinchenko M. S.
FROM A NEW CHALLENGE TO A STABLE INFRASTRUCTURE: NORMALIZED ALGORITHMIC INTERMEDIATION AND COMMUNICATION DYNAMICS OF THE “JOURNALIST – PLATFORM – AUDIENCE” TRIANGLE

Kopystynska I. М., Savchuk R. L.
COMMUNICATIVE AND PRAGMATIC POTENTIAL OF FOREIGN LANGUAGE LEXICON IN CONTEMPORARY MEDIA TEXTS (ON THE EXAMPLE OF THE ONLINE PUBLICATION «BRYNZA MEDIA»)

Koshman I. M.
SECONDARY NOMINATIONS AS A TOOL FOR FORMING THE EXPRESSIVENESS OF MEDIA TEXT (ON THE EXAMPLE OF THE PUBLICATION «ЛІНІЯ ОБОРОНИ»)

Kuznyetsova T. V., Bakayevych Ya. O.
SOLUTIONS JOURNALISM AS A NEW APPROACH IN MEDIA COMMUNICATION: PROBLEMS OF CATEGORICAL DEFINITION

Levchenko T. М.
SYNERGY OF METHODS IN THE LINGUISTIC PARADIGM OF NEW MEDIA CONTENT RESEARCH

Lytvynska S. V., Herasymovych V. A., Herasymovych M. V.
JOURNALISM IN THE ERA OF DIGITALIZATION: TRANSFORMATION OF FORMATS AND STYLES

Makhova K. V.
UKRAINIAN REGIONAL MEDIA IN THE CONTEXT OFMARTIAL LAW: CHALLENGES AND VECTORS OF TRANSFORMATION

Mozharovska H. Yu., Nudyshchuk H. M.
MEDIA REPRESENTATION OF RESCUE WORKERS IN TELEVISION JOURNALISM

Nechay M. I.
THE EVOLUTION OF THE ROLE OF SPECIAL CORRESPONDENTS IN CONFLICT ZONES: FROM REPORTING TO MULTIMEDIA JOURNALISM

Porozhna S. H.
EVOLUTION OF THE TYPOLOGY OF ART JOURNALISM IN UKRAINIAN MEDIA

Rybka D. O., Sirinyok-Dolgaryova K. G.
VARIETY OF APPROACHES IN SOLUTION JOURNALISM: COMPARATIVE ANALYSIS OF EDITORIAL POLICIES OF MEDIA IN SOLUTION JOURNALISM NETWORK

Rizun A. V.
FUNCTIONAL FEATURES OF MUSIC NEWS INTROS ON RADIO

Romanuk V. S., Fedchenko Ye. M.
MEDIA EDUCATION AS A TOOL OF NATIONAL SECURITY: THE STRATEGIC FUNCTION OF STOPFAKE IN COUNTERING DISINFORMATION

Sadova L. O.
GENRE TRANSFORMATIONS OF LOCAL MEDIA: TRENDS AND DEVELOPMENT FACTORS

Stelmashov A. K.
MANIPULATIVE TECHNOLOGIES IN COVERING THE RUSSIAN-UKRAINIAN WAR: THE EXPERIENCE OF CENTRAL EUROPEAN MEDIA

Tartachnyi O. V.
DETECTING NARRATIVES AND AUTOMATED TEXT PROCESSING WITH AI: APPLICATIONS AND THE EVOLUTION OF NEWSROOM PRACTICE (A CASE STUDY OF TEXTY.ORG.UA)

Terebus O. L., Rozhylо M. A.
VISIBILITY OF FEMALE MILITARY PERSONNEL IN UKRAINIAN MEDIA: ISSUES OF GENDER EQUALITY, STEREOTYPING, AND ETHICAL COVERAGE

Khorob S. S.
MODIFICATION OF THE CULTURAL IDENTITY OF UKRAINIANS (BASED ON CONTEMPORARY COLUMNS WRITTEN BEFORE 2022)

Cherniavska L. V.
CORPORATE COMMUNICATIONS IN TIMES OF WAR

Shebeshtian Ya. M., Shapovalova H. V.
LINGUISTIC AND JOURNALISTIC SIGNIFICANCE OF MEDIA TEXT GENRE ANALYSIS: CRITERIA AND MAIN STAGES

Yatsenko H. V., Yatsenko A. M.
PRINCIPAL IDEOLOGICAL AND CONCEPTUAL FOUNDATIONS OF YURII LYPA’S PUBLICISTIC LEGACY

THEORY AND HISTORY OF PUBLISHING AND EDITING

Kosheliuk O. V., Blahovirna N. B.
PUBLISHING LITERACY IN CROSS-MEDIA ENVIRONMENT: COMPARATIVE EXPERIENCE OF EDITORIAL SELF-EDUCATION

Sytnyk O. V.
ALGORITHMIZATION OF PUBLISHING PRACTICES: THE IMPACT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON CONTENT CREATION AND MEDIA PRODUCT DISTRIBUTION

APPLIED SOCIAL AND COMMUNICATION TECHNOLOGIES

Bystrov A. B.
TRANSFORMATION OF CRISIS COMMUNICATIONS OF UKRAINIAN ONLINE MEDIA DURING THE WAR

Vovkoboi A. D.
ESSENCE OF CANCEL CULTURE AND ITS PLACE IN THE STRUCTURE OF SOCIAL COMMUNICATION ACTIVITY

Vоzniak I. I., Holumbivskyi V. M.
DIGITALISATION OF IDENTITY: ONLINE CONTENT AS A TOOL FOR SHAPING THE RESILIENCE OF UKRAINIAN ARMED FORCES PERSONNEL

Horchikova A. О., Smus A. H.
USING INSTAGRAM FOR ADVERTISING: ADVANTAGES AND DISADVANTAGES OF THE FUNCTIONALITY

Danylenko S. A.
INNOVATIVE APPROACHES TO FORMING THE SCREEN IMAGE OF A TV PRESENTER

Dankevych Yu. V., Kucheriavyi V. M., Holovchenko M. M.
MANAGING HR AUTOMATION OF OFFICE PROCESSES IN HRM SYSTEMS (USING THE EXAMPLE OF HURMA SYSTEM): STRATEGIES AND COMMUNICATION EFFECTIVENESS

Kanishchev S. O.
PROBLEMS OF AI CONTENT GENERATION IN JOURNALISM: EPISTEMIC, ETHICAL, AND ORGANIZATIONAL DIMENSIONS

Lebedeva O. V.
INTERNAL CORPORATE COMMUNICATIONS IN MODERN CONDITIONS

Sarapiі M. M., Tiapkina N. I.
THE SOCIO-PRAGMATIC DIMENSION OF THE MEDIATIZATION OF COLLECTIVE HISTORICAL MEMORY

Skalatska O. V., Nazarenko O. M., Lepetukha M. V.
METHODOLOGICAL ASPECTS OF MEDIA MANAGEMENT IN THE CONDITIONS OF IMPLEMENTATION OF INTERNATIONAL PROJECTS WITH A MULTICULTURAL TEAM OF FUTURE JOURNALISTS

Solomenko L. I., Hrabarchuk O. M.
PROPAGANDA AS A DETERMINANT OF THE TRANSFORMATION OF THE UKRAINIAN INFORMATION SPACE IN WARTIME: DYNAMICS OF CHANGE AND COUNTERACTION MECHANISMS

Stiekolshchykova V. A., Yordan H. М., Synorub H. P.
DEVELOPMENT OF MOBILE JOURNALISM IN THE CONTEXT OF DIGITAL INNOVATIONS

Tolochko N. V.
THE POTENTIAL OF MULTIMEDIA FORMATS FOR THE DEVELOPMENT OF TRANSCARPATHIAN ONLINE MEDIA AND COUNTERING INFORMATION CHALLENGES IN WARTIME

Tonkikh I. Yu.
CORPORATE SPEECHWRITING AS A PR TECHNOLOGY IN BUSINESS COMMUNICATION: PRIORITIES, OBJECTIVES AND VECTORS OF DEVELOPMENT

Tsybulia N. O.
GENDER DIVERSITY IN ZAPORIZHZHIA REGIONAL ONLINE MEDIA CONTENT

INFORMATION ABOUT AUTHORS